Top Secret
Why do I blog? It’s not because I fancy myself a great writer, or surprise, because I enjoy looking at a blank screen and filling it up with text. I use to work in technology training and support but I left that because I missed being a Sales Rep, so it’s definitely not because I want to be a computer guru. It’s not even because I wanted to use it to get more business.
Even from the beginning, the real reason I started blogging was to learn how, so I could teach my clients how to use social media to grow their business. There is a difference between learning how to use a tool, and learning how to teach others to use a tool. My first blog post was “How To Find The Right People On Twitter”, located here:http://rosieanddaisy.wordpress.com/2009/02/17/hello-world/. I believe that if I’m going to help my clients with social media, including blogging, I should lead by example, and that is why I blog.
Before Facebook, Twitter and Blogging, I use to help my clients with various other marketing resources like farming. I taught them to do things like review statistics to define a farm and create flyers and postcards in Publisher. It’s not like I just knew how to do all this; I actually had to learn how so I could show them. So you see, I’ve learned how to do what my clients want to know to grow their business.
I’m often asked “What should I blog about?” I believe you can do the same thing I did and ask yourself: “If I was my client, what would I be looking for?” If you were a home buyer, that might be information about neighborhoods or schools, or maybe help understanding the home buying process. A seller might need to know how to increase curb appeal, or make the interior more desirable to the most potential buyers. Someone who wants to refinance, might have questions about various loan programs, or how their actions affect their credit.
I am certain that there are many questions that your clients ask your advice on. This type of information is perfect to blog about. You are an expert in your industry, and “You Just Know Stuff!” By sharing what you know, you remind them that you are that expert, and your clients will seek your advice when they are ready to buy, sell or refinance their home. I sometimes refer to this as “Give To Get” and I’d like to believe if you always have your clients best interest at heart, the business side takes care of itself. 
What do you like to blog about, and what topics get you the most comments and views?
Victoria Linton is a Business Development Specialist with Ticor Title in Salem and specializes in helping Mid Valley Real Estate Agents and Loan Officers integrate technology into their business and marketing plans.
Victoria Linton, Business Development Specialist
Ticor Title – Salem, Oregon
Email: Victoria.Linton@TicorTitle.com
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The posts on this site are my own and don’t necessarily represent FNF’s positions, strategies or opinions. The ideas expressed in my posts are my opinions and are not meant as a substitute for advice from attorneys, tax preparers, real estate agents, lenders or other professionals. Always confirm information and seek advice from qualified professionals.
Filed under: Blogging Tips, Uncategorized
Blogging is such a powerful tool for professionals to utilize! It can set them apart as an expert, educate and inform clients and so much more. Yes, its hard to make time to blog, but I know how much our business has benefited for my feable blogging efforts!
Margaret, you are one of the best examples of that! You and your success are a big part of what inspires me to blog as well. Thank you for being such an inspiration to us all.